BACARDI | TRIANGLE
Role: Ageny & Shoot Producer
AYS produced a series of films as part of the BACARDÍ Triangle event, which hosted 1862 guests over a long weekend, on a private island, in the Bermuda Triangle.
Calvin Harris, Ellie Goulding and Kendrick Lamar were featured performers.
Our content platform showcased a variety of functionalities, one of which was an innovative app that let the brand's audience showcase content generated at the event in Puerto Rico. Festival attendees were invited to download the BACARDÍ Triangle event app, within which there was the ‘BACARDÍ Shots’ functionality, where users could create episodic stories via their smart phone devices and upload their content to BACARDÍ Shots.
We traveled to the event in Puerto Rico, collating all the UGC footage, and editing it into daily event videos in real-time, as well as shooting bespoke footage for a series of brand films.